This was the opening set in a three part story that brought back many of Hearthstone's favorite characters and pitched them against one another in a classic "Good vs. Evil" scenario. As a result, the logos for all three sets were intended to feel like a series when viewed together. This first set was dedicated to The League of E.V.I.L. and featured their icons on the backs of the cards and their signet in purple stone...
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The first logo in this series is a testament to the collaborative efforts that make the industry what it is. I got to work alongside the talented Christopher Hayes and Jerry Mascho through its creation, and the result is all the better for it. Go check these guys out and see if you don't agree:
https://www.artstation.com/craze
https://www.artstation.com/jerrymascho