As the first Expansion logo for the game, this logo set the tone for all of the Expansions that followed for the first four years of the game. Evident here are various objects associated with the Goblins and Gnomes in World of Warcraft, creating a physical backing piece for the text while also setting the tone or vibe for the expansion as a whole. Rockets, jet engines, electricity, no degree in physics among the lot of them...what could possibly go wrong!